ABOUT ME

ABOUT ME

I'm a multidisciplinary designer, with a love for brand identity, products, web design and graphics projects.

I'm a multidisciplinary designer, with a love for brand identity, products, web design and graphics projects.

Having done worked with companies as small as local businesses to Adobe I find great design bridges function and emotion. Everything built has to be clear, easy to use, and impactful whether that be a brand identity or a user experience.

Having done worked with companies as small as local businesses to Adobe I find great design bridges function and emotion. Everything built has to be clear, easy to use, and impactful whether that be a brand identity or a user experience.

When I'm not thinking up brand identities or UX journeys, I'm usually going to be playing video games or playing padel.

When I'm not thinking up brand identities or UX journeys, I'm usually going to be playing video games or playing padel.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

TOOLS

TOOLS

TOOLS

ADOBE CREATIVE CLOUD SUITE
FIGMA
SQUARESPACE
HTML & CSS
MIRO
JIRA

MY EXPERIENCE

MY EXPERIENCE

MY EXPERIENCE

Freelance

BRAND & WEB DESIGNER

Working with local startups and small businesses to create strategic brand identities and activations that help them stand out, connect with and grow their customer base.

2026 - NOW

Freelance

BRAND & WEB DESIGNER

2026 - NOW

CANARY7

PRODUCT OWNER

Led product vision, roadmap and sprint planning, translating business and client needs into clear user stories and development requirements. Managed feature testing, benchmarking and releases, using data and customer feedback to identify improvements and measure success. Defined sprint scope, facilitated retrospectives and worked closely with development teams to deliver scalable, high-value features on time.

2025 - 2026

CANARY7

PRODUCT OWNER

2025 - 2026

WAVEBREAK MEDIA

MIDWEIGHT DIGITAL DESIGNER

Ceated user-focused marketing and digital content clients, and by using data insights platforms to inform design decisions and optimise premium content strategies. Strong collaborator with a focus on design quality, customer needs and continuous platform improvement, providing actionable feedback and developing prioritisation frameworks. Experienced in research, competitor analysis, visual asset sourcing and design review, alongside helping introduce generative AI into the creative workflow by researching tools, developing effective prompting techniques and establishing scalable workflows for the wider design team.

2020 - 2025

WAVEBREAK MEDIA

MIDWEIGHT DIGITAL DESIGNER

Ceated user-focused marketing and digital content clients, and by using data insights platforms to inform design decisions and optimise premium content strategies. Strong collaborator with a focus on design quality, customer needs and continuous platform improvement, providing actionable feedback and developing prioritisation frameworks. Experienced in research, competitor analysis, visual asset sourcing and design review, alongside helping introduce generative AI into the creative workflow by researching tools, developing effective prompting techniques and establishing scalable workflows for the wider design team.

2020 - 2025

WAVEBREAK MEDIA

MIDWEIGHT DIGITAL DESIGNER

2020 - 2025

N.IRELAND

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